Using environmentally friendly materials to make shoes, opening up a new track

VIVAIA, a women’s shoe overseas brand established only four years ago, is emerging in the global market at an astonishing speed. Its unique environmental protection concept and innovative technology have not only won the favor of consumers, but also set off a green trend around the world. The wave of fashion. Its slogan “Use 6 plastic bottles to make a pair of high-looking environmentally friendly shoes” is not only a subversion of traditional shoemaking technology, but also a vivid interpretation of the concept of sustainable development.

Up to now, VIVAIA has used more than 20 million recycled plastic bottles. These wastes that may have become an environmental burden have been transformed into comfortable and fashionable shoes under VIVAIA’s skillful hands, truly realizing the transformation from “waste” to The gorgeous turn of “Treasure”. This move not only reduces plastic pollution, but also delivers a strong environmental message to global consumers and leads a new trend of green consumption.

In the fiercely competitive environmentally friendly shoe market, VIVAIA is not alone. Brands such as Rothy’s and Allbirds are also famous for their environmentally friendly materials, but VIVAIA has successfully stood out among many competitors with its unique brand positioning and marketing strategy. By accurately targeting the core consumer group of working women, VIVAIA’s shoe design not only meets the aesthetic needs of modern women, but also takes into account the comfort and convenience of wearing. At the same time, its price range is more affordable than similar brands, further enhancing market competitiveness.

At the technical level, VIVAIA has made even greater efforts. The recycled plastic bottles undergo a series of complex processing processes and are finally transformed into lightweight and breathable upper materials. This process not only reduces the waste of resources during the production process, but also gives the shoes more functionality. For example, its unique knitting technology not only reduces production waste by 30%, but also creates a unique honeycomb fashion shape that is both beautiful and practical. In addition, VIVAIA also uses one-piece 3D fly weaving technology to further improve the comfort and durability of the shoes.

In terms of online channels, VIVAIA’s performance on platforms such as independent websites and Amazon is particularly impressive. With its high-quality products and precise marketing strategies, VIVAIA has accumulated a large number of loyal users in a short period of time, and has successfully ranked among the top ten women’s footwear sales on the US cross-border e-commerce platform. On the Amazon platform, its sales volume of 200 ASINs reached an astonishing 230,000 units, with estimated total sales of US$23.03 million, fully demonstrating its strong market appeal.

In order to further expand its brand influence, VIVAIA is also actively trying to expand offline. Since 2023, VIVAIA’s pop-up stores have been launched in Japan, Singapore, the United States and other countries and regions, attracting a large number of consumers to experience it. In particular, its pop-up stores in New York and Los Angeles have become popular local check-in places, with a large number of customers queuing up to buy every day. These offline activities not only enhance VIVAIA’s brand awareness, but also bring considerable sales results.

Facing the future, VIVAIA will continue to adhere to the concept of environmental protection and innovative spirit, and continue to launch more high-quality footwear products that meet market demand. At the same time, VIVAIA will also increase investment in technology research and development and market expansion to cope with increasingly fierce market competition and diverse consumer needs. I believe that in the near future, VIVAIA will become one of the leading brands in the global environmentally friendly footwear field.