Vitamin gummies can earn more than $100,000 a day!
On TikTok, a dynamic global short video platform, the health care product category has not only become a shining star in small stores in the United States, but also led a trend of healthy living. Among them, vitamin gummies have become one of the most dazzling hot-selling items in recent times with their unique charm and excellent market performance.
Although vitamin gummies are not too gorgeous in appearance, their intrinsic value is enough to make people shine. Each bottle of carefully packaged gummies contains 60 carefully proportioned vegan, non-GMO, gluten-free and gelatin-free apple cider vinegar gummies, which not only meets the high requirements of modern consumers for healthy diet, but also cleverly integrates the natural ingredient of South African somniferum extract to effectively help consumers relieve daily stress, promote physical and mental relaxation, and significantly improve sleep quality. Such a product that combines deliciousness and health naturally won a warm response from the market.
Since its official launch on July 16, vitamin gummies have swept TikTok’s small stores in the United States at an astonishing speed. In just over a month, it has achieved sales of nearly 1.25 million US dollars, which is rare in the health care product market. Especially after entering August, its sales volume has ushered in explosive growth, with an average daily sales volume of more than 3,000 orders, and the highest daily sales volume has exceeded the 100,000 US dollar mark, fully demonstrating its high popularity and strong demand in the hearts of consumers.
The high evaluation of this soft candy by consumers is another important driving force for its continued hot sales. More than hundreds of buyers have left a 4.6-point positive review on TikTok, and they have said that this soft candy has a significant regulatory effect on physical and mental health, not only effectively relieving their own stress and fatigue, but also improving the overall quality of life. Such a word-of-mouth effect has undoubtedly won more loyal fans and potential consumers for vitamin soft candy.
In addition to the high quality of the product itself, it also makes full use of the traffic dividend and influencer effect of the TikTok platform. In the past 30 days, more than 100 influencers from all walks of life have joined the promotion of this soft candy. They have attracted a large number of fans’ attention and purchases by sharing their real experiences and usage effects.
As one of the most popular social media platforms at present, TikTok’s powerful information dissemination capabilities and user stickiness provide unprecedented opportunities for the sales of health products. In this digital age, health care product brands can interact and communicate directly with consumers through the TikTok platform, understand their needs and feedback, and thus formulate marketing strategies and product positioning more accurately. At the same time, TikTok’s traffic dividend has also brought more exposure and sales opportunities to brands, allowing some high-quality products that were originally unknown to quickly become popular in the market.
The continued popularity of health care products on TikTok also reflects the continuous improvement of global health awareness. With the improvement of people’s living standards and the change of health concepts, more and more people are beginning to pay attention to their own health status and quality of life. This has also prompted the continuous expansion and development of the health care product market. According to relevant institutions, the scale of the global nutritional health care product market will continue to grow in the next few years, and the US market is the leader among them. Against this background, the health care product category in TikTok’s US stores will undoubtedly usher in a broader development space and market prospects.
In order to stand out in the fiercely competitive market and seize the market opportunity, health care product brands need to focus on the dual improvement of product strength and operation strategy. On the one hand, it is necessary to continuously optimize product formulas and quality assurance systems to meet the diversified needs of consumers; on the other hand, it is also necessary to actively explore more market demands and trend changes to formulate more accurate marketing strategies and promotion plans. At the same time, brands can also use the traffic dividend and influencer effect of the TikTok platform to expand brand influence and improve sales performance.
For merchants who want to sell health products in TikTok’s US stores, they need to pay attention to the following points: first, actively look for high-quality supply chain resources to ensure the quality and stability of the products; second, pay attention to changes in platform policies and adjust business strategies in a timely manner to comply with relevant regulatory requirements; finally, pay attention to interaction and communication with consumers to establish a good brand image and word-of-mouth effect. Only in this way can we stand out in the fierce market competition and achieve sustainable development.