The global incremental space of the bathroom market continues to rise
The bathroom category, as an indispensable part of residents’ daily hygiene activities, covers four major categories: plumbing hardware, sanitary ceramics, bathroom cabinets, and bathtubs. Each category carries specific functions and design aesthetics.
Analysis of bathroom subdivision categories
Plumbing Hardware: This category covers drainage systems, heating systems, and various hardware in bathrooms. From the faucet to the shower, from the floor drain to the radiator, they together form the “blood vessels” and “veins” of the bathroom space, ensuring smooth water flow and appropriate temperature.
Sanitary Ceramics: Sanitary ceramics are one of the most conspicuous elements in the bathroom space, including toilets, squat toilets, urinals, washbasins, bidets, and water tanks. With the advancement of technology, these ceramic products are not only more beautiful and elegant in design, but also have made significant progress in water saving and easy cleaning. In addition, small pieces of sanitary ceramics such as soap boxes, paper boxes, etc., although seemingly inconspicuous, also play an indispensable role.
Bathroom and Bathroom Cabinet: Bathroom and bathroom cabinet are important storage and bathing areas in the bathroom space. Shower rooms and bathing screens provide users with a relatively closed bathing space, while bathroom cabinets are responsible for storing toiletries and keeping the space tidy.
Bath Tubs: Bathtubs and tubs are great places to relax. A bathtub usually refers to a bathtub used for daily bathing, while a bathtub is larger in volume, with more shapes and functions. Massage bathtubs, such as steam bathtubs, etc., provide users with a more luxurious bathing experience.
Real estate “recovery” and bathroom industry growth
In recent years, as the real estate market has stabilized, the bathroom industry has also experienced significant growth. The intelligence of bathroom products, the rebound in demand for home decoration or renovation, the increase in improvement demand, and the rebound in consumption power have jointly promoted this trend.
According to Statista, the global bathroom hardware market size is expected to reach US$128.3 billion in 2024 and maintain a compound annual growth rate of 2.51% in the next few years. At the same time, the sales scale of the global sanitary ware market is also increasing year by year, and is expected to reach 286 million units in 2030.
The decoration of new houses and the renewal of “existing houses” have spurred a boom in bathroom consumption
The demand in the sanitary ware market mainly comes from the decoration of new houses and the renovation of existing houses. New house decoration is an important driving force in the bathroom market. As the number of newly built houses increases, the consumption potential of the bathroom category will also be released. As the second-hand housing market continues to heat up, the bathroom facilities in a large number of old residences and second-hand houses are in urgent need of upgrading.
According to WiseGuyReports, new homes account for nearly 50% of the global construction market. At the same time, the global bathroom renovation market size has reached US$384.21 billion in 2023, and is expected to grow at a compound annual growth rate of 4.1%.
The demand for intelligence and comfort is increasingly prominent
In the context of high-quality life, bathroom products are gradually upgrading to comfort and personalized innovation. The actual needs of special users have been met, such as products that facilitate mobility for the elderly and disabled, women-only sterilization functions, and designs that protect children’s bathing safety. In addition, more intelligent and user-friendly product design has also stimulated widespread desire. consumer purchases
Portrait of the global consumer market for bathroom products
Asia-Pacific: The Asia-Pacific region dominates the global bathroom market with a 42% market share. Driven by consumption upgrades, the North American and European markets are also showing strong growth momentum.
United States: There are many bathroom brands in the United States and the market competition is fierce. Due to the high labor cost of repairs, consumers prefer to purchase bathroom accessories from offline retail channels. In terms of bathroom renovation, American consumers have invested heavily, and simple and modern bathroom styles are very popular. At the same time, the popularity of smart bathroom products is also increasing year by year.
Europe: The size of the European sanitary ware market has increased significantly, mainly driven by the housing construction industry and the hotel industry. The demand for home decoration and bathroom replacement in countries such as the UK continues to grow. In addition, environmental protection and hygiene awareness also drive the sales of bathroom products. British consumers have greater demand for self-contained and highly functional bathroom products, and they also pay attention to personalized design.
Saudi Arabia: The sanitary ware industry in Saudi Arabia is booming, and the market is expected to grow at a compound annual growth rate of 6.52% in the next five years. Ceramic sanitary ware occupies a dominant position in the market, and consumers are paying greater attention to intelligent and environmentally friendly sanitary ware products. Chinese brands such as Langjing and Geboli are gradually gaining traction among consumers in the Saudi market.
To sum up, the sanitary ware category is showing a booming development trend driven by multiple factors such as real estate recovery and consumption upgrading. In the future, with the continuous advancement of technology and the increasingly diversified consumer demands, the bathroom industry will usher in a broader space for development.