Overseas incremental market for camping tents

The European and American camping market is mature and stable, and demand is rising under the epidemic

Due to the recent camping boom in China, the outdoor camping market overseas has actually become mature and stable. According to data provided by the overseas data research agency IMARC Group, the global camping and hunting market will reach approximately US$2.65 billion in 2021. This figure not only eliminates the widespread participation of camping activities around the world, but also focuses on the huge potential of the camping and hunting market. Looking ahead, the agency predicts that the market size of camping and hunting will grow at a compound annual growth rate of 6.87% from 2022 to 2027, and it will eventually continue to climb to US$3.87 billion.

In Europe and the United States, camping activities are increasingly popular, driven mainly by restrictions on outdoor travel, increased travel costs, and the trend of refined camping. Especially in the United States, the intensity of camping is urgent. Market report data shows that the size of the US camping and hunting market in 2021 is approximately US$583 million, and it is expected to grow at a high compound annual rate of 8.58% in the future. This trend not only reflects the love of American consumers for camping activities, but also indicates the love of American consumers for camping activities. Focus on the prospects of the camping market in the United States.

Camping enthusiasts in the European market prefer adventure activities such as hiking, rock climbing, and mountaineering, and there is a trend of traveling alone. This trend has driven the continuous increase in the market demand for hiking. According to research and market data, the compound annual growth rate of the European camping and fishing market has reached 8%. In addition, the increase in investment in expeditions in countries such as Austria, Norway, Germany and France will also boost the overall camping and fishing market in Europe.

There is a strong demand for overseas breeding for 4 or more people, but the cost of going out to sea is high

Taking the European and American markets as an example, lightweight traffic in the price range of US$10 to US$30 is the first choice for many Chinese brands to enter overseas. However, under the influence of user scenarios such as the epidemic, living habits (such as multi-person gatherings) and living environments (such as large houses with yards), the market demand for large-scale camping and fishing for more than 4 people is strong. However, affected by factors such as production technology and cost control, domestic brands have to produce and export large operations more than lightweight small operations. Large operations not only require a higher level of production technology, but also need to bear higher logistics costs. , On the whole, the profit margin of large games is lower than that of simple small games.

The US market has a large camping population base and low equipment replacement frequency

More than 4,000 people participate in camping activities in the United States every year, including RV camping, camping camping, and backyard camping. Among these campers, about 26% (or 10.66 million people) are children and teenagers aged 6 to 17, and the 18 to 24-year-old group accounts for about 11.2% of all participants. This large camping population base provides a reliable development space for the camping market. However, it is worth noting that camping is a non-fast-moving consumer product that lasts for life. According to data from the Outdoor Foundation, American consumers buy or replace camping equipment once every 3 years on average. This means that the growth of the camping equipment market needs to rely on continuous innovation and product upgrades to meet the new needs of consumers.

Professional camping players pursue the ultimate experience

For advanced players who have certain camping experience and pursue professionalism, they have more stringent requirements and pursuits for hiking used in different outdoor scenes. For medium and long-distance travel, they will pay more attention to the windproof, defensive and other product quality and professionalism of outdoor tents; in the top floor, water drop tents will be more suitable; in the jungle or rainy areas, consumers pursue such tents with high waterproofness. The ultimate pursuit of traction performance and quality has brought new challenges and opportunities to brands and sellers. They need to continuously develop new technologies, new materials and new designs to meet the needs of these professional players, thereby enhancing the market competitiveness and added value of products.

Product differentiation direction of camping activities in 2022
Exquisite camping is popular, and light luxury camping has increased the customer unit price

Exquisite camping is a trendy development trend that combines outdoor with leisure fashion and social interaction. According to the Daguan Research Report, the global exquisite camping market size in 2021 is US$2.35 billion, and the market size will continue to grow at a compound annual rate of 10.9% from 2022 to 2030. Among them, people aged 8 to 32 are the main consumers of this market segment, contributing 44.5% of the market experience contribution (2021). In addition, the KOA report also pointed out that about 45% of American campers plan to go camping in the coming year. This trend has driven the continuous increase in the market demand for light luxury and high-value camping, and has raised the customer unit price level of the entire camping adventure market.

Subsequent development direction
‌Pet breeding‌: As pets become more and more preferred camping partners, pet breeding has become a development direction worth exploring. Data shows that about 54% of pet owners plan to take their pets on a trip or camping trip in 2022, and 38% of campers are looking for camping sites that allow food and pets to be brought in. Therefore, camping sites designed for pets will have great market potential.
Car diving overseas: Car camping and self-driving camping are hot, and car diving has also ushered in a prosperous market prospect. Car diving is more convenient than ordinary diving, and has a high degree of automation. It can also avoid troubles such as stagnant water, snakes and insects. Many are the choice of single camping and couple camping groups. However, due to the large differences among various car brands and models, and the overseas consumers are accustomed to buying products that match their car models at offline 4S stores, the increase in domestic sellers entering the car play market has increased. Brands that provide customized and personalized services have brought new business opportunities.

The global camping equipment market is currently very competitive, and major players are committed to innovating their products through new product development and market expansion to expand their global influence and enhance their brand portfolio to consider various preferences of consumers.