Xiaohongshu’s “World E-Commerce” Prototype Emerges: A Global Consumption Revolution Driven by Content Ecosystems
As Chinese e-commerce giants like Temu, SHEIN, and TikTok Shop aggressively expand overseas, a user-driven global consumption revolution is quietly unfolding on Xiaohongshu (Little Red Book). Dubbed the "Chinese Instagram," this platform has revealed unprecedented global potential following the influx of "TikTok refugees." With metrics such as over 900,000 daily...