In-depth analysis and trends of camping lights market

In-depth analysis of the camping lamp market: scale, incremental space and crowd classification

Market size and incremental space

According to the research results of technavio, a well-known overseas research institution, the global camping lighting market is expected to achieve significant growth from 2020 to 2025, with the market size increasing by US$68.21 million, with a compound annual growth rate of 8.34%. This growth trend is mainly driven by the rising enthusiasm of consumers for outdoor adventure in the post-epidemic era. In particular, consumers in Europe and North America have become significantly more enthusiastic about outdoor adventure activities, contributing approximately 40% to the growth of the camping lighting market.

From the perspective of regional distribution, the European and North American markets are the main consumer markets for camping lamps. Taking the United States as an example, up to 60% of respondents aged 25 to 44 have participated in outdoor adventure activities, such as camping. This trend not only promotes the popularity of camping activities, but also drives the market demand for related supporting products including camping lamps.

Crowd classification and demand characteristics

People in the camping lighting market can be roughly divided into two categories: novice players and advanced consumers. Their needs and preferences are significantly different.

‌Novice Players‌: Novice camping players pay more attention to the appearance and atmosphere of the product when choosing camping lamps. They tend to choose camping lights with beautiful appearance and design. At the same time, price and user-friendliness of product operation are also important factors for them to consider. For novices, a camping light that is both beautiful and easy to operate can greatly enhance their camping experience.

‌Advanced Consumers‌: Compared with novice players, advanced consumers have more stringent and diverse requirements for camping lamps. They pay more attention to details such as product battery life, energy supply method, lighting brightness, waterproofness, durability and functionality. For this type of consumer, a camping light with excellent performance and comprehensive functions is an indispensable piece of equipment for their outdoor adventures.

Camping light market keywords

‌Wild camping lamps‌: The key words are “lightweight, practical and functional”. For outdoor camping activities such as hiking, backpacking, and fishing, lightweight, portable and durable camping lights are the first choice. These lamps are usually compatible with rechargeable batteries and external batteries, have long run times, and are suitable for use in situations where mobile power is not available. Meanwhile, camping lights with built-in solar panels are suitable for longer outdoor adventures.

‌Exquisite camping lamps‌: The key words are “light luxury, comfort, and good looks”. With the rise of the exquisite camping craze, consumers have higher and higher requirements for camping equipment, pursuing comfortable and high-looking products. Retro lantern-shaped camping lights and atmospheric colorful light strings have become standard features for exquisite camping. In terms of functions, in addition to basic light intensity adjustment, fancy lighting options such as multiple color modes and multi-color gradient settings also help create a comfortable atmosphere and satisfy consumers’ higher pursuit of camping experience.

Market outlook and strategic suggestions

As consumers’ enthusiasm for outdoor adventure activities continues to rise, the camping lighting market will usher in broader development prospects. For sellers, they should accurately position products and optimize product promotion materials and promotion strategies based on the demand characteristics of different groups of people. For novice players, camping lamps with beautiful appearance and easy operation can be launched; for advanced consumers, high-end camping lamps with excellent performance and comprehensive functions can be launched. At the same time, corresponding lightweight, portable and durable camping lighting products can also be launched to meet the needs of different outdoor activities, such as hiking, backpacking, fishing, etc. Through the implementation of these strategies, sellers can stand out in the fierce market competition and achieve better sales performance.

Popular trend analysis of camping lamps

Innovation + practical camping light

In today’s highly competitive camping lighting market, products that are both innovative and practical are more likely to stand out and attract consumers’ attention. When developing products, brands can consider integrating multiple functions into camping lights to meet the diverse needs of consumers in different scenarios. For example, camping lights with mobile phone charging ports or music player sockets can provide consumers with convenient charging and music enjoyment during outdoor activities; camping lights with mosquito repellent and insect repellent effects can effectively improve the comfort of outdoor camping. ; Camping lights that can send out SOS emergency signals can provide consumers with safety protection in emergencies; while camping lights with remote control functions allow consumers to control lights more conveniently and create an ideal camping atmosphere.

Environmental protection and sustainability become the focus of consumers’ attention

As global environmental awareness continues to increase, overseas consumers are paying more and more attention to the environmental protection and sustainability of products when purchasing camping lamps. When producing camping lights, brands should choose environmentally friendly materials and adopt environmentally friendly production processes to reduce the impact on the environment. At the same time, brands can also work hard on product packaging and transportation to reduce unnecessary waste and pollution. Through these measures, brands can establish a good reputation and enhance brand image among overseas consumer groups who pursue sustainable development.

Practical flashlights have greater sales potential

In markets with mature camping atmospheres such as Europe and the United States, practical and convenient flashlights have greater sales potential than LED ambient camping lights. The flashlight not only has a lighting function, but can also be used as a self-rescue tool in emergencies. In particular, LED flashlights with solar charging mode are favored by consumers. This flashlight is not only environmentally friendly and energy-saving, but also lightweight and easy to carry, making it the first choice for camping veterans. Brands can target this market demand and launch more practical, convenient, and environmentally friendly flashlight products to meet the diverse needs of consumers.

The rising popularity of camping in winter drives the growth of gas lamp market share

With the rise of winter camping, lighting equipment such as gas lanterns suitable for cold weather and high-altitude camping have ushered in strong market demand. Gas lamps consume slowly and can provide continuous and stable lighting in low-temperature environments, making them ideal for winter camping. According to data from The Dyrt, compared with 2019, the number of camping trips will increase throughout 2022, with winter camping and spring camping increasing by 40.7% and 27% respectively. This trend indicates that camping lighting equipment suitable for cold weather such as gas lamps will have a broader market prospect in the future. Brands can target this market demand and increase the research and development and production of gas lamps and other products to meet the diverse needs of consumers.

To sum up, the camping lighting market is showing a development trend of diversification, innovation and environmental protection. Brands should keep up with market trends, constantly innovate products, and improve product quality and service levels to meet the diverse needs of consumers. At the same time, brands should also focus on environmental protection and sustainable development, actively fulfill social responsibilities, and contribute to building a better camping environment.