Holiday business opportunities in the Latin American market: Analysis of hot-selling products from Ramadan to Easter in Southeast Asia

From the end of February to April, many nodes in the Southeast Asian and Latin American markets will usher in a series of important festivals, including Ramadan, Women’s Day, Songkran Festival and Easter. These not only carry rich cultural traditions, but also contain huge cross-border business opportunities. This article will deeply reveal the customs and hot-selling products of each festival, and reveal the consumption trends of overseas markets for you.

Ramadan in Malaysia: Religion and shopping boom coexist

Ramadan in Malaysia is an annual sacred religious festival for Muslims. On the eve of Ramadan, Malaysians begin to prepare for this sacred month. They clean their houses and decorate their homes to create a strong festive atmosphere. During this period, home appliances such as sweepers and air cookers became hot-selling products because people hope to be able to easily cope with housework during Ramadan and enjoy more family time.

During Ramadan (February 28-March 30, 2025), Malaysia ushered in a peak of consumers as many people chose to take a vacation or work from home. Frequent activities such as gatherings, party activities, shopping, and visiting relatives and friends have greatly increased the demand for traditional Malay clothing. Large-capacity bags and high-heeled sandals have become popular choices for ladies to match Malay clothing, reflecting their love and respect for their festivals.

Eid al-Fitr (March 31), the second day after the end of Ramadan, is a day for Malaysians to communicate and exchange gifts. On this day, maternal and child products and toys are favored as gifts because they are both practical and commemorative.

International Women’s Day: Celebrating Women’s Charm and Health

March 8 of each year is International Women’s Day, which aims to celebrate the important contributions made by women in the economic, political and social fields. On this day, women buy women’s fashion and care-related products to show their unique charm. Makeup products and skin care gift boxes are the hottest choices and are deeply loved by female consumers.

With the continuous improvement of people’s health awareness, products related to women’s healthy life are gradually becoming popular among people of higher age groups. Health products such as probiotics and VC have become popular trend products on Women’s Day because they can help women stay healthy and rejuvenated.

As a perennial hot category, women’s clothing is given special attention on Women’s Day. Women are happy to buy new clothes to celebrate their festivals and show their fashion taste. Sellers match the spring climate characteristics of each market with new women’s clothing products with various styles and bright colors.

Thailand’s Songkran Festival: Joy and sun protection are equally important

Every year from April 13 to April 15, Thailand celebrates the traditional Songkran Festival, also known as the “Thai Water Splashing Festival”. On this day, people wear new clothes with bright colors of the New Year or Thai costumes to visit relatives and friends, go to the streets to participate in water splashing activities, and enjoy the festive atmosphere. During this period, the trend of popular water and outdoor toys is obvious, which can bring endless fun to children.

Convenient and easy-to-dry clothing and sun protection equipment have also become hot-selling products during the Songkran Festival. Consumers hope to stay comfortable and sun-proof while enjoying the fun of splashing water. Therefore, sellers can launch clothing and equipment with waterproof and sun protection functions to meet consumer needs.

In addition, during the Songkran Festival, people will also propose to participate in various party activities, which has increased the demand for beauty products. Waterproof cosmetics have become the new favorite during this period because they can help consumers maintain beautiful makeup after splashing water.

Easter: Hot sales of religious elements and children’s toys

Easter is one of the most important festivals of some religions. It is held on the first Sunday after the spring equinox (April 20, 2025). Consumers in the Philippines, Singapore, Brazil, Mexico, Colombia and Chile celebrate this holiday.

During Easter, eggs and bunnies are the most popular accessories. People dress up with bunny accessories, and the demand for religious accessories has also increased significantly. These accessories are not only commemorative, but also reflect people’s belief and respect for religion.

In addition to related clothing and decorative elements, party supplies and various colorful children’s toys have also become hot-selling items during Easter. Consumers hope to create an atmosphere through these holiday products so that children can enjoy this special holiday in joy.