How can tableware quickly expand the market during festivals?
As Thanksgiving is approaching, overseas sellers in the global e-commerce market are targeting this golden opportunity and carefully planning overseas selection and marketing strategies for tableware products, aiming to seize consumers’ attention to table culture during the festival. and upgrade requirements. A Thanksgiving report released by Pinterest shows a thought-provoking phenomenon: up to 61% of people tend to go to family or friends’ homes for dinner as a way to celebrate, while 53% plan to entertain friends and family for dinner at home. The data undoubtedly reveals that gatherings have become the absolute mainstream form of Thanksgiving celebrations. Further observing the intensive arrangements for various festival celebrations at the end of the year, it is not difficult to find that the frequency of dinner gatherings increases significantly during this period, prompting many families and individuals to start preparing new tableware in order to add a touch of color to the table during warm dining moments. This It also creates excellent market opportunities for tableware products to go overseas.
In the field of tableware going overseas, the Big Data Research Institute has conducted in-depth research on a number of DTC (Direct-to-Consumer) tableware brands that are popular in overseas markets, providing valuable product selections for cross-border sellers who are about to enter this blue ocean. and marketing implications.
Year & Day: California style, simple and elegant
Since its founding in October 2017, Year & Day has quickly distinguished itself with its brand concept of “making setting a beautiful table easy”. The founder of the brand decided to create his own brand due to his personal love for dining table aesthetics and dissatisfaction with the selection of tableware on the market. Year & Day’s tableware series covers ceramic, stainless steel and glass materials. It is based on solid colors with California characteristics, creating a design style that is both simple and stylish. During the brand’s development process, two successful financings – US$2.4 million in May 2018 and US$200,000 in February 2021, fully proved its market potential and high recognition from investors. Hot-selling products such as “The Have Your Cake Set” (priced at 108) and “TheEntertainerSet” (priced at 108) and “TheEntertainerSet” (priced at 247), the former features an exquisite ceramic dessert plate paired with a durable stainless steel cake spatula, and the latter It provides a complete set of bowls, plates and spoons, perfectly suitable for dining needs in different occasions. Through the data of BigSpy, we can see that Year & Day has increased its advertising efforts during the peak dinner season, especially for the US market, using concise and emotional picture advertisements to effectively convey the brand’s design concept and California style.
East Fork: Handmade Pottery, Ethical Practice
Founded in 2010 and headquartered in North Carolina, the United States, East Fork cleverly blends traditional pottery with modern design concepts, winning the favor of consumers who pursue high-quality handmade tableware. The brand is not only known for its rustic, mellow pottery texture, but is also distinguished by its commitment to sustainable development and social responsibility. East Fork partners with local non-profit organizations to actively support racial equality and community reconciliation projects, a philosophy that is fully demonstrated in the brand’s social media marketing. By sharing everyday stories and real-life encounters with challenges (such as order processing after Hurricane Helene), East Fork has successfully built an emotional connection with consumers. In the past 90 days, the brand’s monthly average number of advertising creatives on Facebook has been close to 100, focusing on video materials and using the unboxing experience as the entry point to provide an immersive shopping experience, effectively enhancing the interaction and stickiness between the brand and potential customers. .
Material Kitchen: Eco-friendly, fashionable and functional
Since its establishment in 2018, Material Kitchen has occupied a place in the kitchenware market with its environmentally friendly materials, beautiful designs and affordable prices. The brand’s star product, The Full reSet series, is made of recycled plastic and renewable sugar cane materials. It is environmentally friendly and durable. In particular, it is not easy to scratch and has won widespread praise from environmentally friendly consumers. In addition, Material Kitchen also focuses on the multifunctionality of its products, such as the combination of cutting boards and bowls, which are suitable for both kitchen cooking and table decoration, demonstrating the brand’s dual pursuit of practicality and beauty.
Monoware: simple and exquisite, long-term companionship
As a modern tableware brand that focuses on both design and function, Monoware has won market recognition for its simple yet exquisite design style since its establishment in 2019. The brand’s products feature natural tones and are designed to adapt to the changes and growth of family life and become long-lasting table companions. Dinner plates, side dishes and mugs are the most popular products. They not only support a variety of cleaning methods, but also win the favor of consumers with their versatile designs. Monoware emphasizes the diverse matching possibilities of tableware, and even daily necessities can become works of art that show personal taste.
Disposable tableware: a convenient choice, a must-have for holidays
During the holiday season when dinner parties are frequent, disposable tableware has become the choice of many families because of its convenience. The best-selling Stock Your Home brand disposable tableware set on Amazon, with monthly sales of more than 4,000 sets, has become a highlight on the holiday table with its golden hollow lace design, which is both gorgeous and sturdy. Consumers spoke highly of its beauty and durability, and in particular some users expressed their willingness to reuse it, showing that this product not only meets holiday needs, but also balances practicality and environmental awareness. Although there was a small amount of feedback stating that the gold decorations peeled off during cleaning, this did not affect its overall popularity in the market.
To sum up, the tableware market during the Thanksgiving and year-end holiday seasons is full of opportunities and challenges. Overseas sellers need to keep up with market trends and focus on product design, material selection, marketing strategies and comprehensive improvement of consumer experience in order to survive the fierce competition. Stand out from the competition and successfully export tableware products overseas.