The European Cup economy has started!

As the 2024 European Football Championship approaches, the entire Germany is immersed in a strong football atmosphere. As the host country, Germany, the fans’ enthusiasm is in full swing. This enthusiasm not only injects strong impetus into the country’s football industry, but also brings new vitality and opportunities to the consumer market this summer.

Recently, eBay Ads Germany and the well-known public opinion polling company Civery conducted a joint survey to conduct an in-depth analysis of the German people’s expectations for the upcoming European Cup and their consumption needs during this special period. The survey results show that more than one-third of the respondents (37%) have begun to actively plan how to enjoy this football feast in the summer. At the consumer level, sales of related products on eBay’s German site have also shown explosive growth.

Judging from specific sales data, categories such as German national football team supplies, fan merchandise, and game viewing supplies achieved significant growth between March and April. Among them, the sales of German national football team supplies increased by an astonishing 400% compared with the same period last year, while the sales of fan merchandise and game viewing supplies also increased by 147% and 98% respectively. This data fully illustrates the high level of attention and strong consumer demand among German fans for the European Cup.

Further analyzing the survey results, we found five typical types of fans, each of whom participated in the European Cup craze in different ways and drove the sales growth of related products.

The first is the home viewing group. This group is mainly composed of elderly fans aged 65 and above and middle-aged fans aged 30-39. They prefer to watch the game at home through projectors, speakers and other equipment to enjoy a more comfortable viewing experience. Therefore, decorations such as projectors, speakers, and string flags are highly sought after on the eBay platform.

Secondly, there are barbecue party masters who like to combine outdoor barbecue with watching football games to create a relaxed and enjoyable atmosphere. Especially for families with children, this method can enhance the interaction and affection between family members. This has also led to continued growth in sales of outdoor gardening supplies such as gas grills, parasols and beverage coolers on eBay.

The third category is the collective spectator group. This group of fans is keen to experience the intense atmosphere of the game at the scene. Most of them are single fans and young couples aged 18-29. In order to create a stronger atmosphere for watching the game, they will buy typical fan supplies such as German fisherman hats, German Football Association hats and football makeup pens on eBay.

The fourth category is digital fans, who mainly experience the European Cup through digital means. This group of fans is mainly young men and women aged 18-29. Their growing demand for products such as football video games, gaming laptops and controllers has also caused sales of related products to continue to rise on eBay.

The last category is sports practitioners, who are inspired by sports events and are more willing to participate in football. Research shows that German fans under the age of 39 are more likely to go to the football field to play football. Therefore, the sales of German team jerseys, European Cup footballs, sports bras and other equipment on eBay have also shown a significant growth trend.

In addition to these products directly related to football, the football collectibles market has also ushered in a peak period of demand. In particular, the sales of collectibles such as player cards are growing rapidly on the eBay platform. In addition to the German team, star cards of teams such as Italy, Spain, France, Portugal and Belgium are also enthusiastically sought after by German fans.

Faced with such hot market demand, eBay also reminds sellers to seize this rare business opportunity. By leveraging advertising solutions such as Advanced Promotional Listings (PLA) or Offsite Ads, sellers can stand out among the vast number of products and attract more fans’ attention. At the same time, by preparing sufficient inventory and high-quality services in advance, you can also obtain more sales revenue during the European Cup.

In short, as the European Cup approaches, the German market is ushering in a consumption boom full of opportunities. For both fans and sellers, this is an event not to be missed. Let us look forward to the arrival of this football feast together and enjoy the joy and passion it brings!