The continued popularity and development of the “warm economy”

As winter quietly approaches, the cold weather not only makes people wrap themselves in heavy clothes, but also significantly increases consumers’ demand for heating and insulation equipment. This trend is particularly evident in the European and American markets. Against this background, a domestic small appliance called “Foldable Electric Warming Board” quickly became popular on TikTok and became a popular and popular product.

With its unique design and practical functions, this warming board successfully solves the common problem of food getting cold easily in winter diet. It is made of food-grade silicone material, which not only has good thermal conductivity, but also can adjust the temperature according to the needs of users, providing a variety of options such as 60°C, 80°C, and 100°C, so that users can use it flexibly in different occasions. Compared with traditional insulation barrels, the warming board is small and light, not only easy to store and carry, but also very suitable for family dinners or holiday gatherings, allowing people to feel warm and comfortable while enjoying delicious food.

Since its launch, this foldable electric warming board has been warmly welcomed by consumers. In just one month, its total sales exceeded $164,000, and sales exceeded 1,500 orders, successfully ranking among the top ten best-selling kitchen appliances on TikTok. This achievement is not only due to the excellent quality of the product itself, but also inseparable from the recommendation and promotion of many influencers on the TikTok platform.

Many TikTok influencers demonstrated the practicality and convenience of this warming board through short videos. They not only demonstrated the use of the product in detail in the video, but also resonated with the audience through life-like scenes, accurately hitting the pain point of “food is easy to get cold”. These videos not only attracted a large number of viewers’ attention and likes, but also stimulated their desire to buy, making the sales of warming boards continue to rise.

In addition to warming boards, many other hot-selling winter heating equipment products have emerged on the TikTok platform. With the arrival of winter, the demand for heating equipment in the European and American markets has surged, especially this year’s unusually cold weather has driven the growth of this demand. In this wave of “warm economy”, TikTok e-commerce has performed well, and its social marketing methods are more contagious than traditional e-commerce platforms, successfully attracting the attention and purchase of a large number of consumers.

According to data, the number of views of videos with the #heater tag on TikTok has climbed to 820 million times, which fully demonstrates the high attention and demand of users for winter heating equipment. Among them, a portable heater has successfully sold 10,000 items in the past 28 days, and its month-on-month sales growth rate has reached an astonishing 22,460%. This achievement undoubtedly provides huge business opportunities for cross-border merchants.

However, it is not easy to really get a share of this craze. Merchants need to have a deep understanding of consumer needs in the target market, conduct detailed market research, and understand consumer preferences, purchasing habits and price sensitivity in different countries and regions. By accurately positioning the target consumer group, merchants can develop products that better meet market needs and improve market competitiveness.

In addition, merchants also need to pay attention to the safety and compliance of products. The European and American markets have extremely strict safety requirements for heating equipment. Merchants need to obtain relevant qualifications and certifications in advance, such as UL certification, FCC standards in the United States, and CE certification in Europe, to ensure that the product can enter the market smoothly and win the trust of consumers.

Looking ahead, with the intensification of global climate change and the advancement of energy-saving technology, the portable heater market will maintain steady growth. Although such products have strong seasonal characteristics, their market potential is still huge. Therefore, for cross-border merchants, seizing this wave of “warm economy” business opportunities is undoubtedly a key move to achieve business expansion and profit growth in the current market environment.

In short, the “warm economy” phenomenon on TikTok this winter not only reflects the changes in consumer demand and the vitality of the e-commerce market, but also provides merchants with huge opportunities and challenges. As long as you make good products with care and accurately exert your market efforts, I believe that every merchant can achieve their own success and gains in this winter heating equipment feast.